"Confidence can make you unstoppable and empower you to reach for your goals"
I had the pleasure of interviewing the Founder of online lifestyle publication, We Are Auburn on all things confidence and future plans for the brand.
Let's kick off with a introduction to yourself and your brand.
My name is Rebecca Marley (unfortunately no relation to Bob) and I originally come from Cheshire however I have been living in Newcastle for the past 7 years. I moved up in 2012 for
University and after graduating, three courses and four years later, from Business with Marketing Management I decided to stay in the North East.
I knew as a graduate I would be able to live a better lifestyle than in other parts of the country, a little goes a long way up here so I really was able to work hard and play hard. Quite soon after graduating I was able to land a job within a fast-paced advertising agency who had a pretty impressive portfolio, it was extremely hard work and long hours but it gave me some invaluable work experience over the 3 years I was there.
I have always wanted to run my own business, it must be in my DNA because both my parents
and one of my brothers have been or are business owners. I had the idea in my head for a few years but I wanted to get some real world working experience before I took it seriously.
It was a combination of events that gave me the push I needed to really go full time on my
business and right now I could not be more grateful for them.
I was accepted onto a pre-accelerator in September 2018 so handed my notice in and went full time with We are Auburn in October 2018. It did originally start as something a little different but the publication launched in January 2019.
We are Auburn is an online lifestyle publication that provides the tools, resources, products and services to give you the confidence to conquer your world. Whatever your world may be.
We believe that competence comes from competence and that is why we aim to provide as
much information as possible on a wide range of topics that we know are important to women in the UK. We currently post around 4-5 articles on our website each week all with the purpose of empowerment. We want the reader to feel either inspired, uplifted, informed, driven or all of the above after finishing the article. To ensure our content is as accurate and informative as possible we also team up with likeminded women who feel as passionately about the We are Auburn movement as we do who are experts in their field to collaborate with.
What does confidence mean to you?
That is a really great question and I have come to realise that the answer differs for each
individual. To me, true self-confidence is when you are comfortable enough to live your life and make decisions solely based on what YOU want and not others.
Confidence is an essential ingredient for turning our thoughts into action, wishes into reality.
Moreover, when deployed, confidence can perpetuate and multiply itself. As we take risks and see the payoffs, we gain the courage to take more risks in the future. On the other hand,
confidence’s absence can inhibit the very sorts of behaviours—risk taking, failure, and
perseverance—that build it back up. So the decline of confidence in girls is especially troubling because of long-term implications. It can mean that risks are avoided again and again, and confidence isn’t being stockpiled for the future.
If you are stressed out over looking a certain way or body feature for love from someone else
then F**k them because I can tell you that they are not the one for you.
If you are doing it for society then f**k that too because I know for a fact that people who are
true to themselves and live an authentic life really do strive.
Self-confidence ultimately comes down to you and only you are in control of it. Do not give
anyone else the power to influence it. If you ever want to change anything then please think
about who you are doing it for because if anything, it should be yourself.
Confidence really can make you unstoppable and empower you to reach for your goals. There is no magic potion. It is literally just you and you are enough.
What do you think impacts on women’s confidence the most?
As young girls we are masters of the universe, full of fire. But as puberty sets in, our confidence nose-dives, and we can transform into unrecognisably timid, cautious, risk-averse versions of our former self.
The pressure of society is a main contributor of low self-confidence. There are so many
demands in our life e.g. to live a particular way, to dress a certain way to get the respect you
deserve, to have a certain kind of job and to act accordingly, etc. These pressures are stressing you a lot; failing to resist to the pressure can often lead to low self-esteem.
Most of us are obsessed with social media and this HAS to contribute to self-confidence issues.
Especially, the easy access helps to influence our minds with the pressure to look, act, or
otherwise trying to be like celebrities, public figures, or even our girlfriends. It’s hard NOT to
compare ourselves to other women who are successful, famous and seem to have the perfect
life. We women struggle with this situation, but we need to remember that all the posts might not be the real self of these women. You are a woman, you are a unique human being, don’t try to imitate someone else. You won’t be originally you! You will live the the life of someone else.
All relationships can also influence your confidence, but romantic relationships tend to have the biggest effect. Being in a happy and loving relationship can boost your self-esteem. On the other hand, a bad relationship can bring you down in so many ways. A bad break-up or being left by a partner can also negatively affect your confidence and self-esteem. It has knocked me back before.
Personally, other people’s opinions effect me the most and is something I am still trying to work on but I have to always remind myself to have conviction in my decisions. It really comes from within and I find that if I come across as confident it genuinely starts to manifest inside as soon as you can see people are buying into it. Even something as small as not feeling confident about my outfit - rock it anyway! I would much rather people see that I am owning it and giving me credit for that than noticing that I feel insecure about it.
People are attracted to those who are perceived as “warm” and shy away from those who are
perceived as “cold.” The self-confident person is usually described as being warm.
What was your inspiration for launching We Are Auburn?
So when I was doing some market research into the UK female consumer I stumbled across a
recent study by Dove that stated UK Women have the SECOND LOWEST confidence score in
the WORLD! This really took me back, I mean, I knew self-confidence is something that affects
everyone (men and women) I just did not realise how low we were in the whole entire world. I
guess it was this fact that really lit a fire inside me and motivated to try and do something about it. Naturally, off the back of reading this I had countless conversations with some pretty kick ass women about the topic of confidence. It was interesting to hear how confidence is different for everyone and where speaking in public may be one woman’s Achilles heel, wearing the right clothes or accepting their features may be another’s. What was consistent though was information, every woman I spoke to told me that confidence comes from competence - the more information we have empowers us to make more confident life choices.
We are on a mission to improve the self-confidence of women throughout the UK. So whether
your version of success is bossing the boardroom, travelling the world or just saving up enough money to move out of your parents house.
We want to help women find what they might want their world to be/what their version of
success is and give them the confidence to achieve it.
I was born with red hair but until 9 months ago it was dark dark brown - I dyed it the moment I
turned 16 as I did what all young women wanted to do, blend in.
I hated how much it would make me stand out. I spent years as a brunette and at the time I
loved it, it allowed me to be more than just my hair colour, establish who I was and what I stood for, it gave me the confidence to speak up without the constant fear of someone shouting ‘shut up ginge’ back at me. I needed that time.
Recently, I came to realise that what made me different wasn’t something to hide but it was
something to embrace and stripping the colour out was one of the best decisions I could have
made for myself. It was empowering to look in the mirror and see the person I had tried to box
away for so long for the fear of standing out look…. Confident.
This journey of learning to accept who I was is the inspiration behind the name of my company. It does not represent my hair colour, it represents every single woman who is on the journey of loving who they are and features they were born with because at the end of the day that is what makes you unique, it’s your culture, it’s your family, it’s your history and you should be proud of that.
What are the future plans for the publication?
Oh gosh where to start… the publication is continuing to grow every day and I am so proud of
the community that supports it. We have some great guest expert authors lined up and
interviews with some pretty amazing women so keep your eyes peeled but we are also looking to expand the business portfolio in more ways.
Podcasts are something I would LOVE to get involved in but it is finding the niche as there are
so many out there at the moment - I want to make sure that we are offering something different.
We are Auburn is the mothership of female self-confidence and empowerment and we want to continue to grow that in more ways than just the publication. The publication is a great source of information but we are looking into delivering products that will empower in more ways than one.
We have been working in the background and are planning to launch our next move THIS
AUGUST and I am so nervous but so excited about it - it is the natural next step for us. A full
cycle of empowering women! We will be announcing on our social channels so make sure you
Are there any resources or tools you would recommend for women struggling with
I wish there were definitive steps to build self-confidence and self-esteem, but I don’t think they exist. However, there are a number of things you can do that appear to be related to higher levels of confidence and self-esteem.
Overall, there are so many factors that can influence your self-confidence. Every part of your life can be influenced, and therefore has power over your self-esteem. But, the only person who can control your self-confidence is YOU. Practice giving yourself positive messages, avoid self- bullying and self-sabotage, start meditation, remove toxic people from your life, devote some time for yourself, invest in yourself and start improving your self-confidence and self-esteem.
Focus on the strengths you possess and your achievements, rather than what you don’t do well.
Guard carefully against negative self-talk. Radiate optimism and general happiness. They bring life and vitality into conversations. Your outward behaviour changes your inner feelings.
There are thousands of books but I am not the biggest reader so I find that empowering
podcasts and quotes give me that confident boost. My biggest challenge at the moment is being a solo founder of a start up but I find listening to podcasts about other entrepreneurs’ journey really light the fire back up such as ‘How I built this’, “She can. She did’ and ‘Girlboss Radio’.
I absolutely LOVE looking for quotes from powerful women for We are Auburn’s social channels and always feel so motivated after. My favourite at the moment is this one by Gina Carey;
“A strong woman looks a challenge in the eye and gives it a wink”
“if it costs you your peace. It’s too expensive”