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WHY THIS MAKEUP ARTIST IS PROMOTING A MAKEUP FREE FACE by Sasha Louise Pallari - @sashalouisepallari

It’s 2019 and the body positivity movement is bigger than ever and I don’t think there’s a single negative about it... but why is the face ignored? Even though I make up faces for a living, I am constantly battling to spread a message that who we are, is worth so much more than what we look like.

I don’t think faces are beautiful, I think people are. Features are like outfits and wearing a red lipstick or a dark smoky eye shouldn’t feel any different from putting on your favourite clothes. Looking through magazines and Instagram can often highlight everything we’re not, and everything we could be, very rarely do we find the accounts that highlight our here and now and as a makeup artist, that’s all I’m trying to achieve. Make up should be a choice – not an obsession enforced on us by external pressures.

“Makeup is incredible, it can make us feel beautiful in an instant but we need to learn that the ‘beautiful’ feeling it gives, is only ever temporary.”


"Please don't tell me that I'm beautiful without it anyway" @sashalouisepallari

I could probably double my income if I joined an agency working with models and filmed makeup looks to post online, but because I can’t conform to something that I don’t believe in I stick to posting videos where work can’t be edited or a really raw and up-close shot of eyes & lips (lip fuzz n all). I believe people generally don’t want to see eyeshadow on hooded eyes, or foundation on spotty skin. Everybody still wants perfect, and they will continue to do so if the platforms with the bigger voices don’t start acting on the changes that need to be made.

“The minute you feel beautiful because it has nothing to do with the way you look, I can guarantee you’ll find a sense of peace within yourself that can’t be described.”

I keep my Instagram account as honest as possible and so I posted a few stories about my skin recently. I hadn’t thought twice about it or the impact it was going to have, I just stated that my skin was pretty bad at the moment and it had made me realise how far I’d personally come. That I wasn’t letting the bad skin stop me from doing anything and that it will clear up soon. The influx of messages was overwhelming.

“Don’t worry, you’re still beautiful.”, “Chin up, it will get better.” or comments such as “you’re a natural beauty”

I don’t need to hear if I’m ‘still beautiful’. That isn’t the point I was trying to make. It was simply that, A – the skin isn’t great right now and B – It doesn’t matter nor does it define who I am. It was like an unplanned experiment. Aside from a lot of sympathetic compliments (people are only being kind don’t get me wrong) that I was, and never had been fishing for, I did have a handful of people telling me it was so nice for me to be sharing my face with bad skin because they don’t see enough of it. I was told it made them feel ‘normal’. It was distressing to realise that so many people haven’t seen this level of truth without apologies.

With makeup being my actual trade and skill I can confirm that doing makeup on somebody with a very symmetrical face, perfect skin and wide feline eyes IS a lot easier than anything else. But what I can’t understand is how this is any different from saying a pair of fitted jeans look better on a body with toned thighs, a perky backside and proportional hips. I don’t see anybody standing on their podium of body positivity making the same comparisons between the face and body?

Nearly every successful brand or makeup artist I look up to and follow are still only choosing to show their makeup on what people would class as ‘perfect looking faces.’ One of my favourite brands has the smartest marketing strategy I’ve seen in a long time. I just can’t see how scrolling down the Instagram feed would be any different to looking through a model agencies books. We most definitely can’t sit here and knock the brands and artists for building an empire most desire to have, but wouldn’t it be refreshing to see those incredible products on anybody’s face.

But my question is, why aren’t we seeing more of this? There are so many social accounts out there with a huge amount of people following their every move, so stop only filming yourself with a filter on if you are without makeup or having a bad skin day and the kat/mouse/donkey filter really needs to go. Is anybody else struggle to understand why we’ve had an explosion of learning self-acceptance but only from the neck down? If we remove ‘the perfect filter’ can we then start embracing that we’re exactly the same person with or without lipstick.

The days when we have flawless skin and glamour don’t make us better people than when we don’t.”

During The Brits 2019, Jess Glynne performed her iconic single ‘Thursday’ alongside 70 women live on stage removing their makeup. Irrespective of the arguments against her ‘reasoning’, what she did was incredible. She has a platform big enough to make an impact on the young and impressionable girls that haven’t been exposed to enough of this in their lives. She used her voice alongside her powerful lyrics to make a shift in the beauty industry, and although making a change to 3,000+ people who happen to be engaged in my tiny corner, I’m shouting out exactly the same.


Jess Glynne at The Brit Awards 2019

I want to see a change because if like me, you would love the opportunity to bring children into this world and with over 50% of 12-14 year olds feeling the need to wear makeup every day, then I do believe we have a responsibility. Stop ignoring from the neck up and let’s stop ignoring the way our imperfect and perfect faces are seen.

Sasha Louise Pallari

#BESTYOU





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